SHKL has been a leading manufacturer of bathroom vanity, shower doors, and LED bathroom mirrors since 2004.
Below is a list of more than 10 well-known bathroom sink brands in the North American market, with a brief introduction to each brand’s characteristics, positioning, product style, and brand origin. Priority is given to brands that specialize in bathroom sinks; well-known full bathroom product brands are also included where appropriate. In addition, representative product lines or major sales channels are mentioned when relevant.
Kohler – A long-established American bathroom brand founded in 1873. Kohler is known for technological innovation and design leadership, offering a wide range of bathroom sinks covering styles from classic traditional to modern minimalist designs. Its products feature premium materials and craftsmanship, strong durability, and long-standing brand credibility. Kohler is positioned in the mid-to-high-end segment, emphasizing quality and design. As a U.S.-based brand, Kohler has extensive distribution channels, with products available at major home improvement retailers (such as Home Depot and Lowe’s), Kohler showrooms, and authorized dealers.
American Standard – A well-known American bathroom brand founded in 1875. American Standard’s bathroom sinks are recognized for practicality and innovation, offering both classic traditional styles and modern designs. The brand focuses on water-saving features and durability while maintaining strong cost performance. American Standard holds a significant market share in North America (over 20% in the U.S. market), is positioned in the mid-range price segment, and offers reliable quality at reasonable prices. Its products are widely available through Home Depot, Lowe’s, and other bathroom retail channels.
SHKL – SHKL has focused on the research and development and manufacturing of premium bathroom vanities, shower enclosures, and smart mirrors since 2004. The company boasts a 100,000-square-meter intelligent manufacturing plant, achieving full-process digital management from KUJIALE design renderings to Topsolid 1:1 modeling, and direct data integration with the ERP production system. The factory is equipped with over 10 electronic saws, 2 CNC machining centers, laser edge banding machines, six-sided drills, and other internationally advanced equipment, automating high-precision processes such as material cutting, drilling, and edge banding to ensure the efficiency and accuracy of basic processed parts. So far, the company has four production bases, with a total area of 100,000 square meters, over 600 employees, and more than 800 chain stores worldwide. Its products are sold in over 30 countries and regions.
Moen – An American brand founded in 1937, originally known for inventing the single-handle mixing faucet. In addition to faucets, Moen’s product portfolio includes bathroom sinks and other bath fixtures. Moen’s sinks and faucets are known for durability and functional design, offering affordable, dependable solutions for residential and commercial use. Positioned in the mass-market mid-range segment, Moen emphasizes clean, modern designs that are easy to install and use. Moen products are widely available across Home Depot, Lowe’s, Amazon, and other major retailers in the U.S. and Canada.
Elkay – A U.S.-based brand founded in 1920, family-owned, and one of the largest stainless steel sink manufacturers in the United States. Originally focused on stainless steel kitchen sinks, Elkay has expanded into bathroom sinks, faucets, drinking fountains, and more. Its bathroom sinks are particularly known for high-quality stainless steel, durability, and availability for both residential and commercial applications. Elkay is positioned in the mid-to-upper range and is driven by the mission of delivering the best sinks and customer service. The brand maintains strong U.S. manufacturing traditions and is commonly found through plumbing supply distributors and retailers such as Home Depot.
Kraus – A U.S. brand founded in 2007 and headquartered in New York. Kraus specializes in kitchen and bathroom sinks and faucets, aiming to provide high-quality, stylish products at accessible prices. Kraus bathroom sinks feature modern, minimalist design language and practical engineering, with premium materials such as thick 16-gauge stainless steel for enhanced durability. Positioned in the mid-range market, Kraus promotes the concept of “affordable luxury”. The brand gained popularity through e-commerce platforms such as Amazon and Wayfair and is also available at Home Depot, making it especially popular among younger homeowners and renovation consumers.
VIGO – A U.S.-based brand headquartered in Manhattan, New York, focused on the design and manufacture of kitchen and bathroom products. VIGO integrates innovation, design, and sustainability into its bathroom sinks, faucets, and shower enclosures. The brand draws inspiration from New York’s architectural style while incorporating European design influences (the name “VIGO” originates from the Spanish city Vigo). VIGO is positioned in the modern mid-to-high-end market, emphasizing stylish aesthetics, quality materials, and eco-conscious design. The brand has grown rapidly through online and wholesale channels and is sold through platforms such as Home Depot and Wayfair.
Native Trails – A California-based American brand specializing in artisan-crafted, high-end kitchen and bathroom products. Native Trails bathroom sinks are known for handcrafted artistry and natural materials, including hand-hammered copper basins, NativeStone lightweight concrete sinks, and Murano glass sinks. The brand blends traditional craftsmanship with sustainable principles, offering products that are both functional and visually distinctive. Positioned in the luxury segment, Native Trails products often feature rustic, classic, or artisan-inspired aesthetics and are sold through high-end bathroom showrooms, professional dealers, and select online platforms such as Houzz and Build.com.
Waterworks – One of the most prestigious luxury bathroom brands in the United States, founded in 1978 in Connecticut. Waterworks is globally recognized for its exceptional design quality and handcrafted excellence. Its bathroom sinks emphasize refined detailing, timeless elegance, and superior craftsmanship, blending classical and modern design influences. Positioned in the ultra-high-end market, Waterworks primarily serves luxury residences, premium hotels, and elite design clients. Now part of the RH group, Waterworks operates boutique showrooms worldwide and is commonly specified in luxury hospitality and celebrity residences.
Sherle Wagner – A legendary American luxury bathroom brand founded in 1945 and widely regarded as a benchmark for elite bathroom fixtures and accessories. Sherle Wagner’s bathroom sinks often use rare materials such as onyx, tiger’s eye stone, and 24K gold plating, featuring hand-painted and sculpted details that elevate them to functional art pieces. The brand is a third-generation family business known for unmatched craftsmanship and meticulous attention to detail. Positioned at the ultra-luxury level, Sherle Wagner has served royalty, political leaders, and luxury hotels worldwide. Products are sold exclusively through brand showrooms and interior designer channels.
TOTO – A globally renowned Japanese bathroom brand known for technological innovation and high manufacturing standards. TOTO bathroom sinks emphasize sustainability and advanced technology, incorporating features such as self-cleaning glaze surfaces and water-saving designs. The brand’s aesthetic leans toward minimalist modern design, balancing functionality with high-tech refinement. Positioned in the high-end segment, TOTO products are commonly integrated into full bathroom solutions alongside its smart toilets. In North America, TOTO products are available through professional showrooms, distributors, and selected retail platforms including Home Depot.
Duravit – A high-end German bathroom brand with strong recognition in the North American luxury bathroom market. Duravit bathroom sinks are known for cutting-edge design and precision craftsmanship, positioned in the modern luxury segment. The brand frequently collaborates with internationally renowned designers (such as Philippe Starck) and emphasizes clean geometry and contemporary aesthetics. Duravit products are widely specified in upscale residential and commercial projects and are sold through premium bathroom showrooms and distributors such as Ferguson.
Villeroy & Boch – A historic European bathroom and ceramic brand headquartered in Germany, with a strong presence in North America’s premium segment. Founded in 1748, Villeroy & Boch brings over 270 years of craftsmanship heritage to its bathroom sink designs. Its sinks combine refined materials, excellent craftsmanship, and a balance between classic European elegance and modern design. Positioned in the high-end market, Villeroy & Boch products are commonly used in luxury residences and boutique hotels and are distributed through professional bathroom showrooms and select online platforms such as Wayfair.
Glacier Bay – An American brand and exclusive private label of Home Depot. Glacier Bay offers a broad range of bathroom sinks, including vessel sinks, undermount sinks, and pedestal sinks, covering both traditional and modern styles. The brand’s core strength is affordability and high value, positioned in the entry-level to mid-range market. Glacier Bay products are sold exclusively through Home Depot, making them widely accessible to budget-conscious homeowners seeking reliable, functional bathroom solutions.
Sinkology – A U.S.-based brand specializing in handcrafted sinks, particularly copper and nickel bathroom sinks. Sinkology’s products are artisan-made, visually distinctive, and engineered for everyday durability. Its hammered copper sinks offer both aesthetic appeal and practical benefits such as natural antibacterial properties and surface resilience. Positioned in the mid-range market, Sinkology provides accessible pricing for handcrafted quality. The brand’s design style leans toward rustic, vintage, and industrial aesthetics and is popular among DIY renovators. Sinkology products are widely available through Home Depot, Lowe’s, Amazon, and other major retailers.
References:
Contact Person: Rita Luo
E-mail: info@shklbathroom.com
E-mail: info@shkl.cc
Tel: +86 0757 82583932
Fax: +86 0757 82583936
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Foshan SHKL Sanitary Ware Co., Ltd.