Interpretation of the Frankfurt Fair, interpretation of the new paradigm of ‘brand overseas’ with oriental aesthetics

As the largest and most influential top event in the global sanitary ware industry, the International Sanitary Ware Show (ISH) 2025 in Frankfurt, Germany, was grandly opened on 17 March. The exhibition gathered more than 1,000 top brands from many countries, covering the whole industry chain of sanitary ware technology, HVAC system and home design, which is called the ‘innovation arena’ of the global high-end market.

China's leading high-end bathroom brand heart sea gamelan (SHKL) with the ‘Oriental aesthetics’ series of products to make a heavy debut, with ‘wood flavour’ and ‘harmony’ design language, in the ‘brand out of the sea’ strategy under the guidance of the completion of the 2025 global journey wonderful debut.  Under the guidance of the strategy of ‘Brand Going Overseas’, SHKL will make a wonderful debut in the globalisation journey in 2025.  

China's leading high-end bathroom brand SHKL with the ‘Oriental aesthetics’ series of products to make a heavy debut, with ‘wood flavour’ and ‘harmony’ design language, in the ‘brand out of the sea’ strategy under the guidance of the completion of the 2025 global journey wonderful debut.  Under the guidance of the strategy of ‘Brand Going Overseas’, SHKL will make a wonderful debut in the globalisation journey in 2025.  

ISH：The global sanitary ware industry ‘Olympic’ stage  

Since its inception in 1960, Messe Frankfurt has been a leader in technological innovation and design trends in the sanitary ware industry. Under the theme of ‘Finding Solutions for a Sustainable Future’, this year's show focuses on key issues in the sanitary and HVAC industry such as the promotion of environmentally friendly heating, the rational use of water resources and clean air, and brings together more than 2,000 exhibitors from more than 50 countries. The latest technologies and products on display at the exhibition will become the wind vane of global sanitary industry trends.    

SHKL 2025 strategy: branding overseas is an important step 

As a high-end full bathroom customisation brand in China, SHKL takes brand going overseas as one of the important development directions in its 2025 strategy. By participating in international famous exhibitions, expanding overseas markets and establishing overseas sales channels, SHKL is accelerating the construction of a global market layout, and this Frankfurt exhibition is an important step for SHKL to practice this strategy.

Brands Going Abroad: From ‘Made in China’ to ‘Oriental Aesthetic Symbol’  

At the Frankfurt exhibition, SHKL took ‘Oriental aesthetic bathroom design’ as its positioning to build a differentiated path to the sea. The products take ‘wood elements’ as the core design symbol, and inject the inspiration of minimalist lines and harmony into the finished bathroom cabinets and bathroom furniture, while adapting to the characteristics of European and American residential space through modular combination.




This ‘cultural gene + universal function’ product strategy, unique beauty and practical coexistence, with a distinct visual recognition in the exhibition to form a broken circle effect.  








At the exhibition site, the Heart of the SHKL exhibition area attracted many domestic and foreign visitors with its unique wood colour aesthetics and simple and harmonious overall design style.





The appearance of the Frankfurt exhibition, the SHKL bathroom as a carrier, the Oriental aesthetics and philosophy of life into a perceptible design language, while marking the heart of the SHKL in-depth practice of the strategic layout of the sea. In the future, SHKL will continue to globalisation posture, continue to plough into the product, technology and design, in the world sanitary ware map written on the Chinese brand's stars and oceans.